Marketing for Doctors
What is Workers Compensation Marketing for Doctors?
Workers’ Compensation Marketing for Doctors is the process of increasing the number of Work Comp Referrals to Doctors and their Medical Practices. There are a variety of ways to do this and the marketing strategies will depend on the state you are in. View the Workers Compensation Marketing Plan we use.
1. Diversify your Payer Mix
Ask yourself this: Where do most of your patients currently come from? Most doctors usually admit it’s from just one or two sources, such as Medicare, MediCaid, Personal Injury, or Auto. Now ask yourself this: What would happen if one of these referral sources dried up? If you are like most practices, then this would be a big problem for your top line. This is why it is important to not rely too heavily on one particular referral source.
With Medicare and Medicaid payments becoming increasingly unreliable, Workers’ Compensation cases can be great way to diversify your payer mix. By increasing your practice’s percentage of work comp patients, you are “future proofing” your practice to survive in the event of any decrease from your current sources of patients.
2. All year round
Do you live in a state which is affected by the seasons? If so, then you will know that at certain times of the year you have more patients than at others. The great thing about workers compensation patients is that they are usually all year round. This means they are a regular, constant supply of new patients even during ‘low season’.
3. Help get patients back to work
Besides the financial benefits of growing your practice with work comp cases, it is also intrinsically rewarding to help return patients to work. In most states, employees earn less when they are collecting workers compensation benefits, so the large majority of patients actually want to get better and go back to work (but of course, this is not always the case!) Are you a talented doctor who can help navigate them back to work?
Most Work Comp Cases are referred to the following Medical Specialties:
- Urgent Care / Occupational Medicine Centers
- Orthopedic Physicians (Surgical and Non-Surgical)
- Interventional Pain Management
- Physiatrists / PM&R
Where relevant, others specialties can also receive cases, such as:
- Plastic Surgeons
- Pulmonary Physicians
Ancillary service providers can also receive cases. These include:
- Physical Therapists
- Occupational Therapists
View a full list of our specialties and workers comp doctors here.